The power of women CEO networks came home to me recently.
Talk about the good old boys club, they don't have anything on this good 'ol girls club, and it's extraordinarily powerful when put in action. At the WomenCorp website, women executives are asked to nominate women friendly companies for commendation from WomenCorp.
Interestingly, I noticed that a few women led companies got a lot of recommendations. The networks are out in force. Using their networks to spread the word and have their clients recommend them is smart marketing.
Research has proven that women are either the primary buyer or influence the majority of purchases for the home and business. Yet, women executives and customers still get treated with less respect sometimes than men.
It is interesting to note that businesses that make an effort to train their people to be respectful, efficient (because women are busy!!) and helpful to women are seeing an exponential growth in their business.
By recognizing these companies that do a good job of helping women succeed as employees and/or buyers we are spreading the word that this kind of attitude is not just good business, but profitable business.
See our survey at http://www.womencorp.org/survey/nominate.htm .
Mark my words, this is a new generation of CEOs who know how to network. And good networking means good business!
No comments:
Post a Comment