How to Be Unique in a Competitive Business

The countdown is on! WomenCorp magazine's official launch is right around the corner and we are so excited! Behind the scenes here, there's a whir of activity, keyboards tapping, phones calls being made, last minute tweaks to this page and that, and the satisfying next-to-last check on the publication checklist. You know how that feels, right? When we first got the idea for the magazine, we had to seriously think about how we'd set it up and what we had to offer that was so unique. Going into a business without a plan and without knowing your unique selling points is foolish. If you've already started a business, or are thinking about starting one, take a quick listen to this tip and be ready to hone in on your uniqueness!