Sunday, January 14, 2007

Women Who Travel For Business

I'm stuck in an ice storm in Dallas and can't get out.

Stuck in a hotel with nothing to do. I began thinking about women who travel on business.

Have things changed for them in the last 25 years?

According to statistics, 42% of all business travelers are women. So we're increasing in numbers. That led to an interesting phenomenon. Now the hotels provide more women friendly items such as lotion in the bathroom.

We've still got one barrier though. That is overcoming our fear of going to the bar or restaurant by ourselves.

For some reason this doesn't seem to bother men, so you see them standing around, talking to strangers and enjoying companionship. Most women are totally intimidated by it....sometimes with good reason.

We, too, might like companionship when we're alone in our travels but we don't want men hitting on us. We're also not as confident about starting up conversations with people we don't know in that setting. Men seem perfectly comfortable just sitting there. Not us!

Seems this might be an interesting and enlightening challenge for hotel chains that want to attract women. How can you help your women business traveler to enjoy her hotel stay or travel experience more.

How about if we collaborate and think up ideas, then send them in to companies who might want ideas that help them build their client base through attracting women travelers?

Speak up now....send me your favorite suggestion for a woman friendly travel idea that a company could provide. If we get a few, we can send them in to companies that might take action and we might just begin to change the experience to a better one for women business travelers.

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